BUSINESS CARDS AND SIGNAGE
LOCATION: Lafayette, Indiana
CLIENT: DJ Pridemore
Working in and out of the Lafayette community for many years, Total Home By DJ is a well-renowned privately-owned contracting business that specializes in Kitchen and Bathroom remodeling. The highly esteemed reputation of the business is built on high attention to detail, quality work, and word of mouth through satisfied customers and subcontractors. During the past summer season, the business hit a major milestone in obtaining its own office space and therefore needed to update its advertising to support the new space.
Advertising collateral was developed in the form of a new business card, building sign, and road sign. The new cards and signage introduced an extension to the company's current identity system that features the company's professional blue color complemented by lighter blues and white while being framed into the shape of a house when appropriate. With this new signage and business card that entices a unique interaction, Total Home by DJ is now able to stand out among competitors in the construction market with a newly refined and professional look.