DISCLAIMER: The photographs used in this case study are property of Michael Bailey and Michael Bailey Photography. More information on Michael Bailey Photography may be found here.
Michael Bailey is a young professional photographer who specializes in creating memorable photographs consisting of portraits, close-ups, and landscape photography. To give back to the community, plans were made to donate talent and services to local events. With the opportunity to interact with more potential clients coming up, Michael needed a new clean logo that reflected the values he takes in his photography.
By taking a more modern approach and exploring the relationship between type and shape, a logotype that could serve as a professional signature was created. Designed to be used in solid colors, the logo may contrast any applications it is used in and still provide visual impact while not being disruptive. With these results, the new identity may soon serve as a new face of Michael’s photos and represent all the great memories that he creates for his clients.