IDENTITY, BRANDING, MOTION GRAPHICS
LOCATION: Muncie, Indiana
CLIENT: Paul, Paige Farr
P2Collectibles is a locally owned trading card business in the Muncie community that provides a space for visitors to buy and sell trading cards or play different trading card games. P2Collectibles focuses on providing the best experience possible to all potential customers and strives to expand business outside of the store by hosting events, reaching out to the community's needs, and maintaining an online presence.
With other businesses that provide similar services existing in the same area, P2Collectibles needed an identity system to secure a customer base and stand out among its competitors.
I worked to create an identity system that best represents everything P2Collectibles stands for and play off the tagline "Farr Above The Competition". The design concept displays cards as to how a card player would hold them. Two cards are used in the identity to represent the business owners, Paul and Paige. The new identity has a variety of lockups and applications to allow the brand to reach out as far as possible to potential clients, and always represent P2Collectibles in the best way possible so they may stay ‘Farr' about the competition!