MAILER, TRIFOLD, POSTER DESIGN
CLIENT: Jonathon Kipp Becker
TEAM MEMBERS: Mariah Drake, Alicia Braun
Founded by performance artist, Jonathon Becker, The North American Laboratory for the Performing Arts (N.A.L.P.A.) provides housing and studio space for aspiring artists to learn about and experience performance art. The program needed print collateral in order to develop brand awareness and advertise the master classes that are offered.
By playing around a logo with a window-like concept, a poster, mailer, and trifold were created with a variety of fragmented images (provided by Jonathan Becker) arranged in a way to best accompany the text. Each of these deliverables aims to provide unique advertising for N.A.L.P.A. and represent the program in the most professional way possible to bring in more artists.